![]() Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.ĭesigners that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, color palettes and image libraries that represent a brand’s personality. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences.
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